Legal
What we collect when you use RAFIKI, why we need it, and who it is shared with — in plain language.
Your name, email, phone or WhatsApp number, accommodation and guest details when you book; your account details if you sign in; your messages to us and to Ask Rafiki; and basic technical information such as device type and pages visited. If you choose to share your location for a pickup, it is used for that pickup only.
To take and deliver your booking, to give your driver or operator the details they need for the pickup, to send you booking, payment and trip updates, to answer support requests, and to improve the service. We use it for marketing only where you have asked to hear from us.
Card payments are handled by our payment provider. RAFIKI never sees or stores your full card number; we keep the payment status and reference for your booking.
Only who needs it: the operator, restaurant or driver delivering your booking, our payment provider, and the technical services that host the platform and send email, WhatsApp and push messages. We do not sell your personal data.
Conversations with Ask Rafiki are processed by an AI service to generate the reply, and stored so we can improve answers and support you. Please do not put card numbers or passport details into the chat — you never need to.
Booking and payment records are kept while they are needed for accounting, tax and dispute purposes. Account and marketing data is kept until you ask us to remove it.
You can ask for a copy of your data, ask us to correct or delete it, unsubscribe from marketing at any time, and turn push notifications off in the app. Email us and we will action it.
We use storage on your device to keep you signed in, remember your currency and language, run the installed app offline, and understand which pages are used. You can clear this at any time in your browser settings.
We use Google Ads measurement to understand whether our advertising leads to bookings. This records that a visit or a completed booking followed an ad click; it does not give Google your payment details. Visitors in the EU, UK, Switzerland and Quebec are asked for consent first, and you can change your choice at any time from the Cookie settings link in the footer. See how Google handles this data at https://business.safety.google/privacy/.
Questions or requests: info@rafiki.co.tz. See also our terms.
Secure payment
Encrypted card & mobile money checkout
Verified experiences
Every tour is hand-checked by our team
Local operators
Run by Zanzibaris who know the island
24/7 WhatsApp
Real people, before and after you book
Need a hand? Message us on WhatsApp anytime.